Hybrid . Full-time. Entry level

About the job

Social Media Executive

Who We Are:

At Life Style Sports, we’re redefining what it means to be a sports retailer!

Proudly Irish-owned and Ireland’s leading sports destination, we empower the Stylised Athlete through bold innovation and unforgettable experiences. From our Brand Centre in Dublin to our carbon-neutral warehouse, everything we do is built to make an impact.

With 39 stores, a thriving eCommerce presence, and a passionate team of over 650, we deliver the best from the world’s top sports brands every day.

But we’re more than just products — we’re about people.

Guided by our Brand values of Social, Inspirational, and Fearless, we create strong connections with our customers and foster a vibrant, inclusive culture for our team.

We’re proud to have been recognised as the #1 sports retailer on the Sunday Independent’s Best Employers list in both 2023 and 2024. We’re breaking barriers and setting new standards for diversity and inclusion in the workplace. Our positive Gender Pay Gap report showcases the strength of our diverse and talented team, and we’re especially proud of the outstanding contributions of the incredible women across our stores and Brand Centre.

Ready to push boundaries, embrace challenges, and shape the future of sports retail? Join our EPIC team today and let’s change the game together!

Role Summary:

As Life Style Sports Social Media Executive, you will be involved in all things social media & content creation across our key Social Channels: TikTok, Instagram, Facebook & YouTube.

In collaboration with our agency, you’ll be a key player in crafting original, social-first brand content that resonates with consumers and drives results.

Role Responsibilities:

• Social media calendar management across all Life Style Sports accounts including but not limited to Instagram, TikTok, Facebook, and YouTube
• Management of all key dates including campaigns, product launches, promotions, sales in line with the wider Brand Marketing Calendar
• Creating Reels & TikTok’s showcasing our Brand personality and product. Shooting can include content in our Stores, Brand Centre Office, Hitting the streets & Campaign Shoots
• Content management and organisation across all content streams; Influencers, Social agency, In-House Creative, Content Creators, Brand assets. This can include Sending product out, briefing partners, organising logistics and reporting on content
• Collaborating with the paid media team for paid social content planning
• Always on top of the latest memes and social trends, and the ability to react quickly
• Report on weekly & monthly on social media performance against KPIs per platform

Key Requirements:

• Organisational skills are a must with the ability to plan effectively and deliver to time sensitive deadlines
• Highly enthusiastic, innovative & creative with an eye for design and social content creation
• Ambitious, with a desire to grow the Social Media Channels
• Openness to working outside of standard office hours
• Thrives in an ever-changing fast-paced internal and external environment

About you:

• 1-2 years in a social media and content management role
• Must have experience creating native social videos in platform, Capcut, In-Shot or other social media editing tools
• Lives and breathes social media and has a strong understanding of TikTok & Instagram
• Strong understanding of visual storytelling techniques, aesthetics, TikTok trends, video hooks, engaging audio, target audiences, tone of voice etc.
• Excellent copywriting skills with experience in TOV for social media