About the job

About The Baby Academy

The Baby Academy is a leading telehealth company revolutionizing prenatal and postpartum education, care and support. From pregnancy and childbirth, to lactation and postpartum mental health, we empower expectant and new parents to make informed decisions with confidence. By addressing challenges before they escalate, we are redefining preventative healthcare. Our vision extends to a future where every new mom has access to a healthcare navigator—a seamless blend of human compassion from a healthcare professional, with AI-powered efficiency. Whether mom needs help with breastfeeding, mental health, or navigating insurance, we’re there to provide care on her terms—when she needs it most, not just when it’s convenient for the healthcare system.

The Role

We’re looking for a Social Media Executive to take full ownership of short-form social content. This role is key to driving engagement, expanding our reach, and bringing our brand to life through dynamic, trend-driven content. Across our combined pages, we have over 450,000 followers, offering an exciting opportunity to engage and grow a thriving online community.

Beyond social content, this role will work directly with the Head of Marketing to assist with a variety of projects that contribute to our broader marketing efforts. This is a hands-on role with the opportunity to learn, grow, and play a key part in our scaling journey.

Responsibilities

• Take ownership of short-form social content, focusing on video creation, engagement, and storytelling.
• Develop and execute a strategy to grow reach, engagement, and conversions through high-performing content.
• Analyze performance metrics to optimize content and improve results, balancing creativity with data-driven decision-making.
• Collaborate closely with the Head of Marketing and Head of Creative to align social content with broader marketing initiatives.
• Stay ahead of trends in social media, parenting communities, and short-form video to keep content fresh and relevant.
• Manage a content calendar to ensure a consistent flow of compelling video content.
• Source, edit, and repurpose UGC, class highlights, and expert-led content.
• Test new creative approaches and iterate based on performance insights.
• Engage with our audience by responding to comments, messages, and tags to foster a strong community.
• Support the Head of Marketing with additional projects and initiatives, providing hands-on assistance across key marketing tasks.

Requirements

• 2 years of experience in creating high-performing short-form social content.
• Strong design skills with proficiency in Canva for graphic design and CapCut for video editing.
• Analytical mindset with the ability to track performance and optimize content using Excel and social media insights.
• A deep understanding of short-form video trends, storytelling, and audience engagement strategies.
• Ability to balance creativity with data, making informed decisions to improve content performance.
• Strong organizational skills to manage a content calendar and execute campaigns on schedule.
• Experience sourcing and repurposing UGC, expert-led content, and brand assets into compelling social content.
• Excellent communication and collaboration skills to work closely with marketing and creative teams.
• Proactive, adaptable, and eager to take ownership of the role as the company scales.
• A portfolio or examples of past work will be requested—show us what you’ve created and how it performed!

Salary and Benefits

• Base Salary: €32,000.00
• Hybrid Work: 3 days in-office, with the option to work remotely 2 days a week.
• Join a collaborative, high-energy team committed to growth and innovation.
• Gain experience in a rapidly scaling company.

Working Hours

Monday to Friday: 8.30am-5.30pm