Digital Marketing Specialist

HomeJobDigital Marketing Specialist
05 Mar

Digital Marketing Specialist

About the job

Overview of the role:

We have an exciting new role in our Performance Marketing Team for someone who is passionate about and experienced in digital marketing, with a primary focus on PPC and with flexibility to expand to other key search topics such as SEO and ASO

You’ll be reporting to Senior Performance Media Manager as part of the team of organic and paid search enthusiasts.

You will be supporting in implementing paid and organic search strategy for PokerStars and PS Casino, across multiple search engines and markets.

What you’ll do:

You will help develop paid strategies in markets of responsibility, implement agreed plans and lead day-to-day PPC activity in Google, Bing and Apple.

You will supervise budgets and performance metrics, analyse and compile reports on campaign efficiency for your Senior Manager, including competitive landscape, KPIs and recommendations on opportunities for growth.

You will make vital adjustments and optimisation actions to ensure quality of campaigns and achieving performance targets.

You will play a key role in providing administration and coordination support to the team, updating regular reports, suggesting, implementing and concluding A/B tests and briefing and delivering creative assets as necessary.

You will also help build and maintain positive relationships with key stakeholders and colleagues from other Marketing teams as well as external partners.

What you’ll bring:

  • Proven experience in implementing and managing PPC Search campaigns across Google and Bing
  • Knowledge of app campaigns in Google and Apple desirable.
  • Knowledge of the digital marketing industry & in particular the search engine marketing.
  • High level of Microsoft Excel knowledge.
  • Analytical and results-driven, with attention to detail.
  • Strong sense of ownership and ability to work to deadlines.
  • Team player with good interpersonal skills.
  • As an ideal candidate you’ll have:
  • Previous experience within gaming and/or gambling industry.
  • Experience working with bidding platforms (SA360)
  • GA4 knowledge

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

  • Discretionary annual performance bonus
  • 30 days paid leave
  • Health and dental insurance for you, and 50% coverage for your partner and your children (if you all live at the same address)
  • Personal life insurance and income protection
  • The option to join our company pension scheme
  • External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
  • Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
  • 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
  • Access to an on-site gym
  • Social events; including our sensational summer and Christmas parties
  • Online Discount Scheme, including discounted shopping and cinema vouchers.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com . Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

  • PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We’re not just another company; we’re listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.