About the job

The Junior Digital Marketing Executive is responsible for assisting in the day-to-day digital marketing activities for a number of our unique and market-leading hotels in the Dublin area.

The MHL Hotel Collection is a collection of unique and individual hotels in key city and resort locations throughout Ireland. From the bustling city centres of Dublin, Galway and Limerick to picturesque and historic estates close to Wicklow and Galway City- each of our hotels has its own distinct personality and charm.

This individual will be responsible for:

• Working with the Senior Marketing Executive and Group Digital Marketing Manager to plan, execute and report various digital marketing activities for the specified hotels.
• Responsible for updating hotel websites and implementing the SEO strategy under direction.
• Responsible for the managing and updating of the marketing budget and annual media plan for each hotel.
• Working with booking engine and digital marketing agency partners to identify opportunities to improve performance and drive a greater return on marketing spend.
• Work with Senior Marketing Executive and Group Social Media Manager to create social content and ezines.

The successful candidate must have a proven track record in executing day-to-day digital marketing responsibilities with a focus on creativity and return on investment. This role requires a strong level of attention to detail and excellent communication skills with the ability to influence key stakeholders in a multi-business environment.

Key Responsibilities:

• Responsible for assisting the Senior Marketing Executive in the development and execution of the digital marketing strategy for each of the individual hotels within the Exec’s cluster.
• Assist the Senior Marketing Executive in creating and costing digital marketing budgets per individual hotel and the measurement of results vs agreed KPI’s.
• Responsible for the updating and maintenance of hotel websites, ensuring imagery, content, copy etc. is up to date and continually evolving in line with business priorities and best practice.
• Assist in managing the user experience of the website including site navigation, content development, A/B testing, conversion funnels and promotional campaigns.
• Responsible for the monitoring and optimisation (through agency partners) of digital marketing activities (e.g. PPC, SEO. Display) with a strong focus on effectiveness and improving website performance/ROI.
• Monitor web traffic and data across various digital touch points to deliver insights into performance and trends.
• Create ezine content as directed and implement activities to grow the hotel databases.
• Work with group social media and creative teams around relevant requirements for your appointed hotels.
• Closely work with hotel teams around a structured ways of working in relation to planning, implementing changes and reporting performance.

What can the MHL Hotel Collection offer you:

– Competitive Salary.

– Ability to progress your career in the field of Marketing.

– Meals on duty in our employee restaurant.

– Employee and Friends and Family Discounts at 12 MHL Hotel Collection properties.

Role Requirements:

– Minimum of 2 years digital marketing experience.

– Proven record in delivering effective digital marketing campaigns and creating social content.

– Experience using digital marketing tools and software systems (e.g. Google Analytics, Facebook Ads Manager).

– Excellent levels of personal motivation and is confident, ambitious, and pro-active.

– Seeks out challenges and is driven by success.

The MHL Collection consists of: The Westin Dublin (5 star), The InterContinental Dublin (5 star), Powerscourt Hotel Resort & Spa (5 star), The Glenlo Abbey Hotel and Golf Course (5 star), The Trinity City Hotel Dublin (4 star), The Hilton Dublin (4 star), The Spencer Hotel Dublin (4 star), The Morgan Hotel Dublin (4 star), Brooks Hotel (4 star), The Galmont Hotel and Spa (4 star), The Harbour Hotel Galway (4 star), The Limerick Strand Hotel (4 star), Moxy Dublin (3 star).