Job description

Cold Email Expert (in office)
This is an exciting opportunity to join a very dynamic team, in an innovative startup, that is now progressing to the scaleup phase of growth.
Snapfix is disrupting the PropTech sector, with the aim to become “the” maintenance solution for the world. Essentially “the WhatsApp” for buildings, infrastructure, and equipment.

We are now looking for an expert to join our team, to “get the right message, to the right person, at the right time”. The role is office based, with the intention to work extremely closely with the marketing and sales team (as 1 Team), to fully understand our ICP (Ideal Customer Profile) and adapt messaging as the markets evolve. Our main markets today are the UK and US.

Responsibilities:

• Develop, execute and manage comprehensive cold email outreach campaigns from scratch.
• Manage all technical tasks to send high volume of emails (8k+ per day), maintaining a focus on emails open and response rates.
• Focus on generating Marketing Qualified Leads (MQL’s) and increasing the company’s sales.
• Design and implement testing strategies for segmentation, subject lines, email copy, and calls to action to maximise open and response rates.
• Analyze and report on campaign performance, including open rates, click-through rates, conversion rates, and response rates, making data-driven decisions to optimise future campaigns.
• Utilise AI tools to create engaging, personalised email copy to effectively engage cold leads.
• Research and identify target audiences, maintaining a clean and updated database for outreach efforts.
• Stay up to date with email marketing trends, compliance, and best practices to ensure high deliverability and compliance with spam regulation Collaborate with the marketing and sales team to align cold email campaigns with broader marketing strategies and objectives.

About You
• You have a growth mindset and handle pressure well to achieve goals
• You are proactive and always look for solutions to solve problems
• You are always aware of the use of many tools
• You have technical skills to deal with domain management, email boxes, spam and bounce control
• You have at least 2 years of experience with Cold email strategy and can prove this by presenting your own case studies