This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a PPC Specialist based in Ireland.

About the job

• Join a dynamic digital marketing environment where data-driven strategies and creative thinking come together to deliver measurable business growth.
• As a PPC Specialist, you will manage and optimize paid advertising campaigns across search engines and social media platforms to drive qualified traffic, generate leads, and increase conversions.
• You will take ownership of campaign planning, execution, performance analysis, and budget management while continuously improving return on investment.
• Working closely with performance marketers, content creators, analytics specialists, and web teams, you will help align paid media initiatives with broader marketing objectives.
• Your expertise in analytics, testing, and conversion rate optimization will support smarter decisions and sustainable campaign performance.
• This remote, full-time opportunity offers an environment where experimentation, collaboration, and continuous learning are encouraged.
• You will have the opportunity to shape campaign strategies, identify new growth opportunities, and make a tangible impact on digital marketing results.

Accountabilities

As a PPC Specialist, you will oversee the end-to-end management of paid media campaigns, combining strategic planning, hands-on execution, and performance optimization to achieve marketing and business goals.

THE OPPORTUNITY

• Campaign strategy and planning: Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies. Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities.
• Campaign setup and execution: Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns.
• Ad creation and testing: Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates.
• Performance monitoring and optimization: Track key metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions, and conversions. Adjust bids, budgets, and targeting based on performance insights.
• Conversion rate optimization: Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys. Use analytics and behavioral insights to identify opportunities for higher conversion rates.
• Tracking and analytics: Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems to ensure reliable measurement and reporting.
• Reporting and insights: Prepare weekly, monthly, and quarterly performance reports, analyze attribution and funnel performance, and present actionable recommendations to relevant stakeholders.
• Budget management and forecasting: Monitor advertising spend, maintain budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and market trends.
• Cross-functional collaboration: Share performance insights and best practices across marketing channels, ensuring paid media activities align with SEO, content, and broader digital marketing initiatives.
• Continuous improvement: Stay informed about advertising platform updates, industry trends, and emerging technologies. Test new channels, formats, tools, and automation opportunities to improve campaign efficiency and scalability.

Experience:

• We are looking for an analytical, proactive, and results-oriented digital marketing professional with hands-on PPC experience, strong technical knowledge, and the ability to translate campaign data into effective optimization strategies.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• At least 3 years of hands-on experience managing PPC and paid media campaigns.
• Strong working knowledge of Google Ads, including search, display, and remarketing campaigns.
• Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.
• Proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and data analysis.
• Strong analytical and problem-solving skills, with the ability to interpret performance data, identify trends, and make evidence-based decisions.
• Excellent written communication and ad-copywriting skills, with an understanding of how messaging influences engagement and conversions.
• Familiarity with landing page optimization, A/B testing, and conversion rate optimization (CRO).
• Strong organizational and time-management skills, with the ability to manage multiple campaigns, prioritize competing tasks, and meet deadlines.
• Effective communication and collaboration skills to work with cross-functional teams and present insights to stakeholders.
• Curiosity and adaptability, with a commitment to continuous learning and staying current with digital advertising developments.

Preferred Qualifications:

• Experience with Microsoft Advertising, Meta Ads (Facebook and Instagram), LinkedIn Ads, or other paid media platforms.
• Familiarity with e-commerce and shopping campaigns.
• Experience with tools such as SEMrush, Ahrefs, WordStream, Optimizely, or Unbounce.
• Exposure to automated bidding strategies, advertising scripts, or API-based campaign management.
• Knowledge of attribution models, multi-touch attribution, and advanced marketing analytics.
• Google Ads and/or Google Analytics certifications.

Benefits

• 100% remote work: Work from anywhere, subject to the role’s location requirements.
• Competitive salary: Receive a competitive compensation package.
• Inclusive work environment: Join a supportive workplace that values diverse perspectives and collaboration.
• Career growth opportunities: Develop your expertise and progress professionally within digital marketing.
• Professional development: Expand your knowledge of advertising platforms, analytics, and performance optimization.
• Collaborative team culture: Work alongside professionals across performance marketing, content, analytics, and other digital functions.
• Full-time opportunity: Enjoy a dedicated role with opportunities to contribute to ongoing marketing initiatives and long-term growth.