Job summary

This Customer Insight Analyst Dublin role suits an analyst who wants to shape marketing strategy from day one. The position is brand new, so you will help define how the business uses customer data. In practice, you will turn behavioural data and predictive models into campaigns that customers actually respond to. Moreover, the package is competitive, with a salary of up to €70K plus a 10% bonus.

About the Company and the Team

IT Search, a recruitment agency, is handling this hire for a growing Irish business that has chosen to keep its name confidential for now. The company is moving towards data-led, personalised marketing. As a result, it needs someone who can bridge analysis and action.

You will join the marketing team; however, your work will extend well beyond it. In fact, you will sit at the meeting point of Marketing, Data and CRM. For this reason, strong communication skills will matter almost as much as technical ability. Because the function is new, you will also have real influence over its direction.

Responsibilities

Customer Insight and Segmentation

• Own behavioural segmentation and turn it into clear customer insight.
• Use propensity and predictive analytics to drive customer activity.

Personalisation and Campaign Strategy

• Develop personalisation and next-best-action strategies.
• Analyse the performance of campaigns and customer journeys.
• Lead a consistent test-and-learn approach across marketing activity.

Collaboration

• Work closely with the Data, CRM and Marketing teams to put insight into practice.

Minimum Qualifications

• Strong SQL skills.
• Solid experience in customer analytics.

Preferred Qualifications

• Exposure to segmentation and propensity modelling.
• Experience with predictive analytics.
• Familiarity with CRM platforms or personalisation programmes.
• Knowledge of Python (useful, although not essential).

Salary and Benefits

The role offers a salary of up to €70,000 per year. In addition, you can earn a bonus of up to 10%. Other benefits, such as pension, health insurance or leave, do not appear in the advert, so you should raise them during your first conversation with the recruiter.

How to Apply

First, review the requirements above and update your CV to highlight SQL, segmentation and predictive work..

Frequently Asked Questions (FAQ)

Do I need Python for this Customer Insight Analyst role?

No. The advert treats Python as a useful extra rather than a requirement. Instead, strong SQL and customer analytics experience form the core of the role.

Why is the employer’s name not disclosed?

IT Search is recruiting on behalf of a client that prefers to stay confidential at this stage. Typically, the recruiter will share the company’s name once you move forward in the process.

Is this an existing team or a new function?

It is a brand-new role. Consequently, the successful candidate will help set up how customer insight, predictive analytics and personalisation work across the business.