Inbound and outbound lead generation serve different purposes. In this session, we’ll explore when each strategy makes sense, how Irish companies use them, and how marketing teams work closely with sales.

We’ll also look at how AI is being used in inbound and outbound lead generation, including research, segmentation, personalisation, and efficiency, with practical examples relevant to the Irish market.

Clear strategy, real use cases, and no buzzwords.

🎥 Recorded session – watch anytime

📜 Certificate included

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