Many marketers think lead generation is just collecting names and emails — but in Ireland, GDPR makes things more complex. In this 45‑minute workshop, we’ll show you how to build a potential leads list the right way, while respecting data protection rules.

1. Understand the basics of GDPR and why it matters for marketers

2. Learn acceptable vs. non‑acceptable ways of collecting corporate emails and names

3. Explore practical methods to find potential leads ethically (LinkedIn, events, company websites, tools)

4. Get a simple checklist to keep your lead list compliant and useful

By the end, you’ll know how to build a targeted lead list that helps your campaigns — without putting yourself or a company at legal risk.