AI is evolving fast — but not every shiny new tool delivers results. In this 45‑minute session, we’ll review what worked in 2025 and look ahead to what’s worth your time in 2026.

What you’ll learn:

1. Key AI updates that will shape marketing in 2026.

2. Tools and workflows that actually help with content, ads, design, and research.

3. How Irish companies are starting to use AI in real campaigns.

4. Practical ways you can apply AI in your own marketing without wasting time.

Takeaway: You’ll leave with a clear view of which AI trends are worth paying attention to in 2026 — and how to use them to stay competitive in the Irish job market.