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B2B Marketing Executive

Job Overview

We are seeking a dynamic and results-oriented B2B Marketing Specialist to join our growing team. The ideal candidate will have some experience in business-to-business (B2B) marketing, with a focus on creating and executing effective marketing strategies to drive lead generation, customer acquisition, and revenue growth. The B2B Marketing Specialist will work in a technology environment, so knowledge of the tech sector, specifically networking and voice communications is a definite advantage here.

This job is suitable for a mid-level marketer, where there is ample opportunity to refine your marketing skills in a dynamic, technology environment.

Key Responsibilities

Lead Generation:

• Implement lead generation programs to acquire new business customers.
• Use a mix of online and offline channels, including content marketing, email campaigns, webinars, events, and social media, to generate qualified leads.
  

Content Creation

• Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, and presentations.
• Collaborate with the sales team to ensure consistent messaging and branding across all materials.
  

Campaign Management

• Plan and execute multi-channel marketing campaigns to target key B2B segments.
• Work with our technology partners on joint campaigns to an agreed set of objectives
• Monitor campaign performance, analyse metrics, and adjust strategies to optimise results.
  

Sales Enablement

• Collaborate with the sales team to develop marketing collateral and tools that support the sales process.
  

Digital Marketing

• Oversee digital marketing initiatives, including SEO, SEM, social media advertising, and other online channels.
• Monitor and report on digital marketing KPIs to track the effectiveness of campaigns.
  

Event Management

• Plan and execute B2B events and/or conferences to enhance brand visibility and generate leads.
• Coordinate event logistics, booth setup, and post-event follow-up.
  

Analytics And Reporting

• Use analytics tools such as Google Analytics to measure and report on the performance of marketing campaigns.
• Provide regular reports to stakeholders, highlighting key metrics and insights.
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Some experience in B2B marketing, with a track record of successful lead generation and revenue growth.
• Good understanding of digital marketing, content creation, and social media strategies.
• Excellent written/verbal communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team environment.
• Proficiency in marketing automation tools and CRM systems.
  

Preferred Skills

• Experience with B2B SaaS or technology products/services.
• Familiarity with account-based marketing (ABM) strategies.
• Knowledge of the latest marketing trends and technologies.
  

Skills

Business-to-Business (B2B) Digital Marketing Content Management Analytics Event Management Lead Generation Writing Skills

Benefits

25 days holidays Contributory Pension Bonus Mobile Phone Laptop