About Us:

All About Kombucha is not just another beverage brand—we’re a small, dynamic team deeply passionate about delivering top-quality kombucha that delights taste buds and supports healthy lifestyles. As we continue to grow, we’re looking for an innovative, data-driven Head of Marketing who can elevate our e-commerce presence, strengthen our brand’s storytelling, and amplify our impact on customers around the world.

Job Title: Marketing and Content Specialist

Type: Flexitime Monday to Friday

Expected hours: 32 – 39 per week

Pay: 32-36k

Job Title: Head of Marketing
Company: All About Kombucha
Location: Open to discussion with hybrid of WFH and office

Role Overview:
As Head of Marketing, you’ll be at the helm of our brand’s digital strategy, with a primary focus on driving and optimizing e-commerce sales. You’ll oversee every aspect of marketing—from crafting compelling newsletters and managing targeted ad campaigns, to harnessing platforms like Shopify to improve the customer journey. You’ll lead a small, agile marketing team and work closely with the founders and operations team to create and execute data-backed strategies that boost engagement, increase revenue, and nurture a loyal customer base.

Key Responsibilities:

• E-Commerce Leadership:
• Strategically manage and optimize our Shopify store to drive conversions, improve UX, and streamline the purchase process.
• Develop and implement robust digital marketing campaigns across key channels to grow web traffic and sales.
• Data-Driven Marketing:
• Leverage analytics tools to uncover insights, inform strategy, and optimize marketing spend.
• Continuously test, measure, and refine tactics based on performance metrics, applying a data-forward mindset to enhance ROI.
• Customer Engagement & Retention:
• Develop and execute targeted email newsletter campaigns to increase repeat purchases, encourage customer reviews, and deepen brand connection.
• Launch and optimize segmented advertising campaigns—across social media, search, and display networks—to reach the right audiences at the right time.
• Brand Building & Content Strategy:
• Oversee the creation and curation of engaging, on-brand marketing content that resonates with consumers and conveys our mission.
• Maintain consistent brand voice and messaging across all platforms, ensuring our story is clear, compelling, and memorable.
• Team Leadership & Collaboration:
• Lead, mentor, and inspire a small marketing team, fostering a culture of creativity, innovation, and continuous improvement.
• Collaborate cross-functionally with operations and product teams to ensure marketing efforts are aligned with product availability, seasonal launches, and overall business goals.

Qualifications & Experience:

• Proven track record in a marketing leadership role, ideally within e-commerce or a fast-growing digital brand.
• Hands-on experience with Shopify, email marketing platforms (such as Klaviyo), and targeted ad campaigns (Facebook Ads, Google Ads, etc.).
• A data-driven mindset, with demonstrated proficiency in analytics tools (e.g., Google Analytics) and the ability to transform data into actionable insights.
• Excellent understanding of SEO, SEM, CRO, and email marketing best practices.
• Strong communication and storytelling skills, with the ability to resonate with a health-conscious, eco-minded audience.
• Adept at balancing strategic thinking with execution, and comfortable working in a small, entrepreneurial environment.

What We Offer:

• Competitive salary and potential bonus opportunities tied to performance metrics.
• Flexibility to work remotely, with periodic team meet-ups in Galway.
• The chance to shape and grow a mission-driven brand, making a tangible impact on our customers’ well-being.
• A supportive, passionate team that values creativity, collaboration, and sustainable growth.

How to Apply:
If you’re excited about putting your e-commerce expertise and data-driven approach to work in a fast-paced, mission-focused environment, we’d love to hear from you. Please send your CV, a brief cover letter highlighting your relevant experience, and any portfolio links to admin@allaboutkombucha.ie

Join All About Kombucha and help us brew success—one sip at a time.

Job Types: Full-time, Part-time

Pay: €32,000.00-€36,000.00 per year

Expected hours: 32 – 39 per week

Benefits:

• Bike to work scheme
• Company events
• Employee discount
• Flexitime
• On-site parking
• Sick pay
• Store discount
• Work from home

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Lakeview, Claregalway, CO. Galway: reliably commute or plan to relocate before starting work (preferred)

Work authorisation:

• Ireland (required)

Work Location: In person