About the job

About Twine

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Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That’s where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they’re businesses or individual freelancers, to thrive in their creative endeavours.

About The Role

Our client, a beauty clinic, is seeking a freelance social media marketing specialist to help establish the business’s online presence. The project involves setting up the clinic’s social media accounts on Instagram and TikTok, as well as creating engaging posts for the existing Facebook page. This is a single job, but the client is open to potential follow-up work if the specialist demonstrates a strong performance.

Responsibilities:

• Set up the social media accounts on Instagram and TikTok, including creating profiles, optimising the accounts, and establishing a consistent brand identity
• Develop a content strategy and create visually appealing, engaging posts for the clinic’s Facebook page, focusing on highlighting the various services, products, and the unique coffee bar
• Ensure that the social media content aligns with the client’s brand, target audience, and marketing objectives
  
  

Requirements

Familiarity with social media analytics and the ability to provide insights to the client on the performance of the content

1-2 years of experience in social media marketing, preferably with a focus on small businesses or the beauty/wellness industry

Proficiency in using social media platforms, such as Instagram, TikTok, and Facebook, and understanding of best practices for content creation and optimization

Strong visual design skills and the ability to create visually appealing, on-brand social media content