About the job

A leading provider in the Learning Technology sector, dedicated to transforming educational experiences and empowering learners across various industries is seeking an experienced and dynamic Content Marketing Manager to join the team. The ideal candidate will have a minimum of 3 years of B2B experience, you will be responsible for creating, managing, and optimising content strategies that drive engagement, generate leads, and support the overall marketing and business objectives.

As a Content Marketing Manager your responsibilities will include:

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Conduct market research to identify trends and insights in the Learning Technology sector.
• Produce high-quality, engaging content including blogs, whitepapers, case studies, webinars, and social media posts.
• Collaborate with internal teams, subject matter experts, and external partners to gather content requirements and insights.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Track, analyse, and report on content performance using tools like Google Analytics, HubSpot, and other relevant platforms.
• Manage content distribution across various channels including the company website, social media, email marketing, and third-party platforms.
• Provide insights and recommendations based on data to continuously improve content effectiveness.

What skills you will need as a Content Marketing Manager:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of B2B content marketing experience.
• Proven experience in the Learning Technology sector.
• Strong writing, editing, and proofreading skills.
• Familiarity with Google Workspace, Slack, Hubspot, and/or Asana.
• Proficiency in Google Analytics and Google Ads.

What’s on offer:

• Bonus scheme
• Pension plan
• Life cover
• Enhanced maternity and paternity leave
• 35 days of annual leave including 7 bank holidays
• 60 days’ work from anywhere

What’s Next:

• Apply now by clicking the “Apply Now” button or call me, Martha Kenny on 01 474 4678. Or if the job isn’t quite right but you are looking for something similar, please get in touch.

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