Job description

➡️ About the role

Reports to:     Managing Director

My client is Ireland’s leading Company Formations, Company Secretarial and Corporate Services Practice. We are a ‘one-stop-shop’ for people looking to start or grow their business. We are a dynamic and award-winning organisation seeking to recruit a Marketing Executive/ Senior Marketing Executive to join our fantastic team. More information on Company Bureau Formations is available on our website www.companyformations.ie

 Summary of the position:

The Marketing Executive/ Senior Marketing Executive (the level at which the successful candidate will be placed will be dependent on skills and experience) will play a key role in developing and enhancing the marketing function of the Company, working with colleagues to continue to grow our business and provide a first-class service to Clients. An excellent working environment, competitive remuneration and benefits package, and option to work a hybrid remote model awaits the right person.

Key Duties and Responsibilities include, but are not limited to the following:

• Assist with/ Lead the development and implementation of the Marketing Strategy and Plan in collaboration with key stakeholders.
• Execute marketing campaigns with focus on driving revenue, engagement, lead generation and ROI.
• Manage the Organisation’s website and social media accounts, including ensuring that all SEO is relevant and up to date. Support with website content change requests and updates, ensuring full optimisation (tagging, meta descriptions, links etc).
• Management of key marketing channels including SEO, paid search, social media advertising, e-marketing campaigns, advertisements, newsletters and emails.
• Support content creation and promotion including the creation of blog content, case studies, videos, white papers, and email sequences.
• Identify new opportunities to grow revenue and perform market research and competitor analysis.
• Involvement in customer service processes and systems including CRM.
• Report and analyse activity results of all marketing channels with a strong focus on generating actionable insights, to improve acquisition, engagement, and conversion rates.
• Focus on monitoring and improving the performance of all activities with a keen eye for detail.

 Skills and Experience Required:

• Third Level Qualification in Digital Marketing, Marketing, Advertising, Communications, or related field.
• Relevant certifications in digital marketing are beneficial (e.g. Google Ads, Google Analytics).
• Committed to continuous professional development, with an interest in current affairs and keeping up-to-date with marketing trends and best practice, ideally including an intertest in AI and how it can positively impact your role and the Company. Working experience with AI is a distinct advantage, but not a requirement.
• Proven professional experience in digital marketing activities and initiatives including SEO, social media, email marketing, content marketing, and digital (paid) advertising.
• Proficiency in using digital marketing tools, platforms, and analytics software including Google Analytics, Google Ads, CRM systems, marketing automation tools, and social media management platforms.
• Experience with website management and optimisation, including familiarity with CMS platforms and SEO best practices.
• Strong business acumen
• Excellent IT skills and social media savvy